Four Marketing Trends to Prepare for in 2021 on December 15, 2020 Featured, Retail and Marketing. Omnichannel marketing is often successful when marketing teams have dived right into the creative pool. October 21, 2020. In their 2018 Data Analytics in the Financial Services Industry report, PwC explains how analytics can power financial service businesses. Thankfully, many banks have developed their own user-friendly apps and optimized their websites so that their customers can actively engage without having to physically go to the bank. You’ll see a big push for this in 2020. If Finance Companies start going more and more virtual while still having that human touch and look out for your customer’s financial needs and wants, that’s when innovation starts. Every. It’s all about connecting your prospects to your marketing department for more personalized questions. Considering millennials are a significantly large proportion of the current workforce, that’s a lot of people to need to get onside. By working with My Frugal Year, they can make use of her 60.5k followers who are already interested in financial content. just for small businesses, provides its audience with tips and insights on how to grow their client list and better engage with their consumers. I will definitely be implements some of these into my marketing strategies moving forward. What’s more, is that your voice-enabled VAs can double as analytical agents and elicit valuable inputs that help you build a stronger business strategy. Considering millennials are a significantly large proportion of the current workforce, that’s a lot of people to need to get onside. This site uses Akismet to reduce spam. The 2020 Election Also Plays A Role. Implementing your own financial content marketing strategy can work in multiple ways. UK based bank, Natwest, has a full catalog of helpful tutorial videos on their YouTube channel from explaining how to open up an account to connecting with younger audiences through their MoneySense Mondays, a series of videos that explain money matters to children as young as five years old. The great thing about chatbots – and why we highly recommend them – is because they empower the users to be self-sufficient by also offering them solutions that are efficient and quick; providing them with all the information they need to understand your product features and their benefits, etc. Once you have your videos, they can be distributed across your website, social media channels, video platforms such as YouTube, or you can find PR opportunities. Address your key customer concerns so they know you also care about what troubles them. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred Trend … Subscribe Now Get The Financial Brand Newsletter for FREE - Sign Up Now. Another example is financial Instagrammer My Frugal Year, who recently ran an ad for. Here’s Capital One showcasing their cafes and the reasoning behind the initiative. It is yet to be seen the duration of these changes, but each deserves a careful review. It’s always best to take inspiration from your competitors but never outright copy. For Natwest, this was extremely beneficial. This article originally posted at The Savvy Marketer. Then came the pandemic, closing many branches practically overnight and limiting most customers to online banking. ... experienced commercial success during the 2007 Global Financial Crisis. Screenshot from PwC Data Analytics in the Financial Services Industry report. It is now becoming … The best way that you can enhance your customers’ experience nowadays is by putting out video content, and the Finance industry is not exempted from this. These bank ads provide an opportunity for Nationwide to go back to its roots in a powerful, authentic, and thought-provoking way while giving people a voice on the things that matter most in their lives.”. While these are similar to your explainer videos, how-to videos go more in-depth with step by step instructions. Back in December 2019, Alex Stedman, or as she is known by her Instagram handle, The Frugality, did a paid ad Money Diary with British bank, Natwest. so you can tailor bespoke marketing campaigns and reaching your right target audience. Today, we expect to be able to access our bank accounts at the click of a button on an app, obtain financial advice via online chats, and schedule appointments through booking systems. US lockdowns began in March 2020 (the end of Q1). Working with influencers isn’t all that different and can open up an avenue for financial businesses to connect with younger and harder to reach audiences. Twitter Facebook LinkedIn Flipboard 0. In doing so, you can stay current and get in front of the right people. Some of these changes represent accelerations of previous trends, while some are new trends altogether. In Q2, most media use remained level with slight rises or falls here or there. The longer it takes for a transaction to go through and finish, the more off-putting it becomes. Another type of video can be testimonials with current clients who are happy with your products or services. A cup of coffee. Video marketing could be considered a luxury back in the days since not many companies saw the value in spending a good chunk of their resources for a 30-second to 2-minute video. 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