This translates into earnings per share of € -0.40 compared to € 0.96 in the first half of 2019. 2020. Our sportswear collection with First Mile is made with recycled yarn that is manufactured from plastic bottles collected in the First Mile network. With a global reach and rockhard influence, Puma is a brand that we anticipate to see as a player in the industry for many years to come. Brand Finance has calculated the brand value of the Puma brand Forever Faster. While Stocks Last. However, general and administrative expenses increased due to higher provisions for expected credit losses of trade receivables. Puma’s Core Values Analysis. According to Guardian, Puma is the world’s first major company to put a value on its environmental impact. As a company with a surprisingly long history and significant growth, Nike is one to watch in terms of longevity and brand … Puma focuses on four core values: bravery, confidence, determination, and joy. 2019 was an exciting year for us as a sports brand and for our business. Should Puma need to bring attention to a new line of product, one Instagram post from Neymar can bypass spending millions on traditional advertisement. PUMA's Direct to Consumer business (DTC), which includes owned and operated stores as well as e-commerce, declined by 8.5% currency adjusted to € 541.6 million. Sports brand PUMA has roped in Kareena Kapoor Khan as the face of the brand. Additionally, different countries have different sports that people follow and participate in. Menu Search. There are many indications that health and sports will be even more important than before. The lower sales due to COVID-19 were the main reason for the increase of our inventories by 21.2% to € 1,288.9 million, but also caused the decline of trade receivables by 18.8% to € 572.5 million. We can most simply compare the revenue generated from Neymar’s brand with his salary. Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany.Puma is the third largest sportswear manufacturer in the world. We responded quickly to the increased demand on our e-commerce store, adapted our offering to the stay-at-home situation by giving more space to leisurewear as well as sports apparel and also improved the speed of our e-commerce platform puma.com. Brand Finance has calculated the brand value of the Puma brand 12 times between 2008 and 2020. Sport Has The Power To Transform And Empower Us. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Net Worth of Puma in 2020. PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. With our strong business model and supporting fundamental industry trends, such as casualization and an increased focus on health, we are well positioned to emerge stronger from the crisis and continue our growth. Premium. In a competitive world, Puma shoes take the stand as one of the best prolific sportswear and athletic shoe companies out there. We have taken decisive action to face the challenges presented by the COVID-19 pandemic. The casualization trends and the influence of sports brands are also expected to strengthen further. At the start of the year, PUMA signed a multi-year partnership with Grammy Award winning artist J. Cole, who combines the worlds of music and sports and will create products and marketing campaigns for the brand. $32,999. The gross profit margin declined by 540 basis points to 43.9% in the second quarter (last year: 49.3%) caused by higher discounts, inventory devaluation and return provisions due to COVID-19 as well as negative currency impacts. The Wholesale business decreased by 17.5% currency adjusted to € 1,589.3 million. The uncertainty surrounding the virus and the fact that the number of infected people globally is still increasing makes it impossible to determine an accurate financial outlook for the full year. All rights Trouvez votre style. … Corporate Brands. Puma is one of the world’s most valuable sports brands. Sales also declined in all product divisions with a currency adjusted decrease in Footwear of 15.2%, in Apparel of 18.6% and in Accessories of 9.0%. PUMA started the year with a very positive order book for 2020, with strong and balanced growth in all regions. Sales in the second quarter of 2020 decreased by 30.7% currency adjusted to € 831.1 million (-32.3% reported), with sales declining in all regions and all product divisions. Welcome . To further strengthen our e-commerce business in this exceptional time, we quickly and strongly increased investments into performance marketing. Apparel brands. PUMA had a weak start into the quarter, with April sales down 55.2% year-on-year and May sales down 37.5%. The Puma brand valuation has featured in 18 brand rankings, including the strongest and most valuable Apparel brands, the biggest Germany brands and the best Global brands. In football, Dutch football club PSV Eindhoven as well as the national federations of Iceland and Paraguay joined the PUMA family. The sporting goods industry is expected to be in a strong position after this crisis. Priority number one was the health and safety of our people, number two to ensure financing and liquidity to survive the crisis and finally to run the business short-term as well as possible without destroying the mid-term momentum of our brand. Shop Now & Save! This year, Puma makes the Forbes Fab 40 for the first time, ranking sixth in the business category with brand value—what the name alone is worth—of $4 billion. PUMA is a well-known footwear and apparel brand. PUMA signs long-term partnerships with the football federations of Iceland and Paraguay, “The second quarter of 2020 was the most difficult quarter I have ever experienced. PUMA also signed Jamaican Omar McLeod, the reigning Olympic Champion in 110m hurdles and the 2017 World Champion. There is no Brand Profile data for this brand. last updated: Feb 27, 2020. -38%. Apart from supporting PUMA’s social media channels and e-commerce, these videos also created significant coverage in traditional media outlets. 2020 Palomino Puma 32RBFQ2 Hitch RV - Columbia - 400 mi. the strongest and most valuable Flexibility with our wholesale partners, promotional activities in our own retail stores and a larger focus on e-commerce have been the short-term strategy. With an increasing number of stores being opened over the course of May, first in EMEA and later in North America, sales improved in the month of May but remained still weak with a decrease of 38%. At the end of June, 85% of PUMA’s owned and operated stores were open. The flipside? We used short-time work programs, furlough and temporary lay-offs to reduce costs. It’s a structure that encourages each person working for the brand to use their knowledge and experience with athletics to establish corporate credibility. As the virus spread to other parts of the world, large sporting events were either cancelled or postponed and most of our owned and operated stores had to be closed at some point in the second quarter. Puma Nova 2 - Baskets basses en daim - blanc. For Puma, its vi… Account. More store openings in June and a generally more positive sentiment led to a substantial improvement and a monthly decline in sales of only 6%. The estimated net … PUMA’s mantra is to manage the crisis short-term without hindering the mid-term momentum. There are the numbers and emotions of analyzing Neymar’s worth to Puma. With most of the owned and operated PUMA stores and retail partner stores being closed in April and May, the business environment in EMEA and Americas deteriorated significantly with sales in the second quarter declining 30.0% and 43.1% currency adjusted respectively. Brand Quality: 4.4/5 Value For Money: 4.9/5 Expert Opinions: 4.9/5 User Popularity: 4.9/5 Overall Rating: BUY NOW at UKSoccershop.com . Our collaboration with London-based design school Central Saint Martins implemented cutting edge dyeing technologies such as “Dope Dye” and digital printing, to reduce the use of chemicals and water. For more information see our PUMA - Performance On All Levels. Over the next six weeks, the whole business in China, except for e-commerce, basically disappeared. To find out more about Puma brand value, request the Puma Brand Value Report. We were able to decrease our working capital by 17.8% to € 652.1 million (last year: 792.9 million). Cart 0. Puma SE engages in the development and sale of sports and sports lifestyle products which includes footwear, apparel and accessories. Celebrity endorsers have run the gamut from Pele (in a famously clandestine deal that violated a truce between Dassler cousins) to Boris Becker to Jay-Z, who was named Creative Director in 2018. Flexibility, pragmatism, decisiveness and a positive spirit have been the key characteristics of our people. Nike, Adidas, Puma, Under Armour: Sizing up the sportswear giants in 2020. PUMA athlete Armand “Mondo” Duplantis broke the indoor pole vault world record in February by clearing 6m18cm. 2020-2021 Manchester City Puma Home Long Sleeve Shirt (DE BRUYNE 17) Review. The German corporation is rated as a top-tier brandwith its footwear and other accessories featuring in major global competitions and sports. Even though the business in the second quarter developed slightly better than we had expected, the uncertainty remains very high: globally, COVID-19 infections are on the highest level since the outbreak of the pandemic. Net earnings declined to € -59.4 million (last year: € 144.1 million). In addition, at the end of the second quarter, PUMA had unutilized credit facilities amounting to a total of € 1,263 million (last year: € 357 million). Apparel brands, With many of our ambassadors and consumers being confined at home, we looked for new ways of engaging with our audience. Global Soft Power Index Nation Brand Rankings Research. In addition, at the end of the second quarter, PUMA had unutilized credit facilities amounting to a total of € 1,263 million (last year: € 357 million). To find out more about Puma brand value, The operating result (EBIT) decreased from € 80.3 million last year to € -114.8 million due to a strong decline in sales and gross profit margin, which could not be compensated by the reduction of OPEX. the best Global brands. All regions showed a double-digit decline in sales with EMEA being down 12.1%, Americas 20.9% and Asia/Pacific 13.0%. Puma SWOT Analysis: Conclusion. We are also in the process of phasing out plastic bags from all of our retail stores globally. Our review of 2020-2021 Manchester City Puma Home Long Sleeve Shirt (DE BRUYNE 17) by Puma. The strong decline in sales in the first half of 2020 led to a significantly higher demand for financing and a clear focus on costs. Puma’s Global Director of Brand and Marketing, Adam Petrick, was able to shed some light on those rumors. Outlook 2020 As a result, sales in April declined sharply by 55% compared to last year. Communication with our retail partners such as pre-line and sell-in meetings have also mainly taken place digitally. We maintained a strong dialogue with all of our manufacturers, customers, landlords, banks and all other partners to ensure that we took measures together to sustain the entire value chain. The pandemic has once more confirmed that local relevance is key and the market situation can vary significantly between regions. People have already now started doing more sports wherever it is possible, even under difficult circumstances. We also welcomed Canadian model Winnie Harlow as an ambassador, who already headed the marketing campaigns for two new footwear franchises, the Kyron and the Mile Rider. The Rider, which was re-introduced in late 2019, became one of our most important footwear styles in the first half of 2020. Apply some PUMA coupons to your orders to get the most savings on the best deals. PUMA is well positioned to continue its growth and will continue to invest in full new product ranges for 2021. We draw from our unique heritage in sports and our high credibility in the latest lifestyle trends. We welcomed several new partners during the first six months of 2020. Vêtements, chaussures et accessoires hommes, femmes, enfants, tout en style et en confort. . We continued to work on our central European warehouse in Geiselwind, Germany, which is on track to be operational in the second quarter of 2021. Even though regular competitions were cut short in the first half of 2020, our track and field athletes still entered the history books. Cricket is by far the most relevant sport in India and by partnering with Virat, PUMA gains credibility as a sports brand in the Indian market. As China started to recover in mid-March, COVID-19 spread globally and by the end of the month basically 80% of PUMA’s, owned and operated retail stores and those of our retail partners, were closed. The gross profit margin declined by 300 basis points from 49.2% to 46.2% in the first half of 2020, caused by higher discounts, inventory devaluation and return provisions due to COVID-19 as well as negative currency impacts. PUMA’s strategic focus in the first half of 2020 has clearly been on surviving and managing the crisis short-term without hindering our mid-term momentum. While the current trajectory could even suggest full recovery before year end, the risk of a second wave with major lockdowns remains very high. Actually, Puma as a brand is committed to contribute to the sports world by supporting sustainability, peace and creativity. We created a series of live videos on social media platforms, which we called #StrongerTogether. Free Returns. request the Puma Brand Value Report. Brand Heat. © 2020 Brand Finance. Marketing Mix of Puma analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Puma marketing strategy. To stay on this track, we strengthen our position as a sports brand through partnerships with some of the most elite athletes, such as sprint legend Usain Bolt and star striker Antoine Griezmann. The center will speed up delivery times, as 90% of US customers can now be reached within two days. Since then, business improved to being down “only” 6.0% in June. Chaussures, vêtements et accessoires PUMA femme pour le sport et le quotidien associant performances athlétiques et avant-gardisme. Puma has shown so much aptitude in its athletic and casual products manufacturing business for over 70 years now. PUMA’s cash and cash equivalents as of June 30, 2020 amounted to € 437 million (last year: € 366 million). Overall, sales in the first half-year of 2020 decreased by 15.4% currency adjusted to € 2,130.9 million (-16.3% reported). We use cookies to ensure that we give you the best experience on our website. 12 Puma knock offs are easily found in a lot of markets. To ensure that our manufacturing partners could continue to operate, we cancelled as few orders as possible, while securing more favorable payment terms. 2020-2021 Manchester City Puma Home Long Sleeve Shirt (DE BRUYNE 17) is … Bienvenue chez PUMA, la marque de sport la plus rapide du monde. the biggest Germany brands The real improvement came in June which was down “only“ 6%. Nike has transformed its company past a standard retailer into something much bigger, and it shows. Supported by intensified performance marketing and successful promotions, our e-commerce business increased strongly by 70% currency adjusted. And staying true to its values has made the company a global force. However, this is not the only reason why the company has recorded such a huge success. 2020 is and will continue to be a difficult year, where the goal for PUMA is to survive, recover and then emerge stronger with growth again. This development was mainly due to the negative earnings before taxes (EBT), while cash outflows for working capital and capital expenditures were reduced. $25,999. The free cash flow in the first half of 2020 decreased to € -206 million (1-6/2019: € -104 million). Before six years, Puma profits were decreasing, whereas Nike and Adidas have a healthy gain. Global brand value of Lowe's from 2017 to 2020 Global brand value of IKEA from 2016 to 2020 Impact of Kaepernick campaign on U.S. consumers' purchase decision of Nike products The brand collaborated with celebrities like Rihanna and Usain Bolt. In June, Norwegian hurdler Karsten Warholm ran the fastest 300m hurdles in history in a solo race. The company was founded in 1948 by Rudolf Dassler.In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly … A virus that shut down 85% of all global sports and fashion retail business was an experience that I had never expected. close . 18 brand rankings, including We continued to invest in a full line of products for the upcoming seasons. In other teamsports, we expanded our presence by signing the German Handball Federation. away. One of the best examples of local relevance is our partnership with Virat Kohli, the captain of the Indian cricket team. We also looked for ways to design and develop our products digitally without the need for people to travel to the factories and with a reduced number of samples to be physically shipped from our factories in Asia. 2020. the strongest and most valuable which have helped the brand … reserved. This year, it was launched in several new styles and colors. Net earnings declined from € 49.7 million to € -95.6 million and earnings per share were down from € 0.33 in the second quarter last year to € -0.64 correspondingly. Against Modern Slavery and Human Trafficking, Sales decrease by 30.7% currency adjusted to € 831 million (-32.3% reported), Gross profit margin declines to 43.9%, caused by higher discounts, inventory devaluation and return provisions due to COVID-19 as well as negative currency impacts, Operating expenses (OPEX) are reduced by 9.0% to € 484 million (last year: € 532 million) due to actions taken at the end of the first and during the second quarter, Operating result (EBIT) decreases to € -114.8 million (last year: € 80.3 million), Net earnings decline to € -95.6 million and earnings per share to € -0.64 respectively, PUMA announces international supermodel Winnie Harlow as new brand ambassador, As an initiative of PUMA’s #REFORM platform (launched 2018 to fight for equality, respect and fairness), PUMA and Formula 1 partner Mercedes-AMG Petronas unveil black race gear as statement against racism and discrimination, Sales decrease by 15.4% currency adjusted to € 2,131 million (-16.3% reported), Gross profit margin declines to 46.2% (last year 49.2%), caused by higher discounts, inventory devaluation and return provisions due to COVID-19 as well as negative currency impacts, Operating expenses (OPEX) decrease by 0.5% to € 1,037 million (last year: € 1,042 million) due to cost savings in the second quarter, Operating result (EBIT) decreases to € -43.6 million (last year: € 222.8 million), Net earnings decline to € -59.4 million and earnings per share to € -0.40 respectively, PUMA secures additional € 900 million revolving credit facility in May to be prepared for a potentially longer-lasting impact of the COVID-19 pandemic, PUMA announces new sustainability targets 10FOR25. I am proud of how our people have worked through this difficult time. The Puma brand valuation has featured in Puma is easily the brand which is always in the top 5 choices of a sportswear enthusiast’s consideration set. times between 2008 and To reflect this, we empowered decision-making by local management even more. Both focus on the company being a leader in the sportswear industry. away. 2020 Palomino Puma 253FBS New Generation RV … In track and field, we signed a partnership with the South African Athletics Federation and long-jump World Champion Tajay Gayle. 12 Full investment in product development for 2021, continued investment in marketing, digital sell-in meetings with our retail partners and a high degree of local decision-making is the current strategy for the mid-term. A corporate vision statement sets an achievable future goal. The company raked in more than $37 billion annually (2020) and keeps growing. This represented a share of 25.4% of total sales for the first half of 2020 (23.6% in the previous year). We also made good progress with the upgrade of our logistics network, as we opened our new distribution center in Indianapolis, USA. As of 2020, Puma is one of the leading brands in the lifestyle and retail sector. We had to quickly react to these changes. The operating result (EBIT) decreased from € 222.8 million last year to € -43.6 million in the first half of 2020 due to a strong decline in sales and gross profit margin while OPEX were slightly reduced. Premium. In May 2020, PUMA secured a new revolving credit facility of € 900 million through a banking consortium of twelve banks, including a direct participation of the Kreditanstalt für Wiederaufbau (KfW) of € 625 million. We also worked with both our retail partners and manufacturers to slow down shipments and extend payment terms to share the burden across the whole value chain. Its brands include puma and cobra golf. In the first half of the year, product highlights included our Rudolf Dassler Legacy Collection, which features some of the most iconic shoes from PUMA’s history, such as the Fast Rider, the Ralph Sampson and the Roma. Examples of these targets include PUMA’s commitment to further lower its CO2 emissions and using 75% recycled polyester across all apparel and accessories products by 2025. Home. We continue to feel that there is a positive global sentiment towards PUMA among both  our consumers and our retail partners worldwide and we will continue to do everything we can to please them.”. Search: Search. The feedback we have received so far from our retail partners for our Spring/ Summer 2021 collections was very positive. As a consequence of the cost savings in the second quarter, operating expenses (OPEX) in the first half of 2020 decreased by 0.5% and amounted to € 1,036.8 million. Our e-commerce business delivered very strong growth in the first two quarters. The ability of Puma to maintain its reputation for such a long time is as a result of the mission and vision statements. Lire plus Réduire Puma Home Inscrivez-vous et bénéficiez de 15 % de remise sur votre première commande. Alongside PUMA ambassador and LGBTQ+ activist Cara Delevingne, we launched the “From PUMA with Love” pack to celebrate Pride Month. Consumer Equity Research Football Research Request a Valuation About us About Brandirectory Brand valuation methodology Consumer research methodology FAQs Glossary Contact us Brandirectory Rankings … The quarter started with a 55% decline in sales in April, May improved, but was still heavily down with Whether you're planning to play sports or wear their clothes casually, you can find some attire that's the most fitting for you. We reduced costs and cash outflow wherever possible and secured additional financing to ensure that we, together with our partners, could survive the crisis. In China, after a good start to the year with double-digit growth in wholesale, e-commerce and owned and operated stores, the Chinese market shut down in the last week of January. Contactez-nous Aide Mon compte Votre carte cadeau Livraison Trouver un magasin. These live videos included talks with our football ambassadors Sergio Agüero and Nikita Parris, yoga sessions with sportstyle ambassador Cara Delevingne, interviews with Formula 1 driver Max Verstappen or workouts with pole vaulter Mondo Duplantis and others. Operating expenses (OPEX) decreased by 9.0% to € 483.5 million due to various actions taken to adjust the cost base to the current market situation. PUMA’s cash and cash equivalents as of June 30, 2020 amounted to € 437 million (last year: € 366 million). For the first quarter of 2020, the company’s fiance took a big hit, as 70% of its stores were closed down, which recorded a revenue of €4.753 billion (2019: €5.883 billion) … Adidas brand value 2020. S'inscrire à la newsletter Besoin d'aide ? Our regular sell-in meetings, during which we usually welcome sales managers from all over the world in Herzogenaurach, had to be held digitally for the first time. Despite a strong recovery in Greater China with a growth of 15.6% currency adjusted, sales in the Asia/Pacific region declined 14.2% currency adjusted in the second quarter, mainly caused by a weaker sales development in Japan and India. The clothing company offers an extensive collection of clothing to men, women, and children. The suspension of dividend payments and the suspension of 100% of the Management Board’s salary as well as the reduction of salaries of our senior management by 25%-35% in April and May were essential measures to reduce cash outflow. On a corporate level, we have set ten new sustainability targets for 2025, which will further improve the social and environmental aspects of our supply chain. undefined Top Brand Values Ranking Table | Brandirectory. Puma Net Worth. Privacy and cookies policy Brand Rankings Brand Reports Nation Brands. Management still continues to expect markets to recover by the end of the year 2020 and 2021 to be a year of growth again. Still at an experimental stage, our innovation department presented the “Design to Fade” biodesign project, which explored sustainable alternatives for dyeing and making textiles. The COVID-19 pandemic presented PUMA with several challenges that affected different parts of our business. 2020 Palomino Puma 32BHDB Labadie RV - 375 mi. times between 2008 and sources and calculations used to arrive at your brand’s value. When the pandemic started in China in January, some of our factories there had to shut down or could not operate on full capacity. Dua will collaborate with the global sports brand to help inspire women around the world through both global campaigns and inclusive initiatives close to her heart. Our reports provide a complete breakdown of the assumptions, data Its excellent marketing strategy has seen to it that it continues to be a global leader in athletic shoe making. Original Styles. and Listing - StopRayon1 - : Livraison gratuite sur la collection AH 2020. We also presented new collections with a focus on sustainability. Trade payables increased by 22.8% to € 908.5 million due to extended payment terms with our suppliers. Therefore, we have determined three key objectives: mitigate sales impact wherever possible, secure supply chain as well ensure financing and manage costs. As the development over the coming weeks and months continues to be unpredictable, we cannot provide a reliable financial outlook for the full year 2020. The strength of PUMA’s brand? Puma SE est une entreprise allemande spécialisée dans la fabrication d'articles de sport fondée en 1948 par Rudolf Dassler, frère aîné d'Adolf Dassler fondateur d'Adidas, et basée à Herzogenaurach en Bavière, filiale jusqu'en 2018 du groupe français Kering. Different markets will go through these phases at different times and execution therefore must be very locally driven. The company believes that these values help it to surpass expectations. All product divisions showed a double-digit decline in currency adjusted sales, with Footwear being down 34.1%, Apparel 32.2% and Accessories 18.2%. As of 2020, Amazon was the most valuable brand in the world with an estimated brand value of about 221 billion U.S. dollars. Over 70 years now important than before all of our ambassadors and consumers being confined at Home we... 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