billie joe armstrong is the lead vocalist and guitarist for the band green day. In addition to the above, it was found that firms are facing various pressures from both within the company and governmental parties to become more responsible and at the same time greener. Hence over the past decades, increasing number of companies has initiated new strategies to integrate the environment into their business strategy so as to improve both their environmental and business performance (Porter 1991; Smart 1992; Porter and van der Linde 1995a, 1955b; Hart and Ahuja 1994). Some people only get involved in the environment on Earth Day. As a whole, while companies decide to go green, many consumers would like to see the organisation actively doing things so as to prevent the depletion of natural resources. Going Green Lately the phrase “going green” has become a part of everyday discussion and debate. *You can also browse our support articles here >. Ambec and Lanoie (2008) argued the fact that there are four possible opportunities for companies to use in order to reduce costs (risk management and relations with external stakeholders; cost of material, energy, and services; cost of capital; and cost of labor) and three opportunities to increase revenues (better access to certain markets; differentiating products; and selling pollution-control technology). This approach helps in gathering information, formulating goals, making the right choices while at the same time improving performance. This has therefore led to a situation where consumers were overflowed with adverts and became unresponsive over a period of time. This means that he has to sell his products at higher prices which may lead to a situation where consumers will obviously shift to competitors. Marketing This paper will attempt to confirm that the City of Vancouver’s efforts of going green feed into their corporate social responsibility, Eight Ways To Go Green 1-888-302-2840; 1-888-422-8036; Home; Services. Annotated Bibliography. to. For example; the cost of buying a hybrid car may be as the same as a normal car for a long term basis assuming a constant price of gas, but suppose the price of gas experience an increase in the future, then the hybrid car will help one to save much more money than expected. Green marketing is the development of a marketing mix which caters to a specific target market who desire products/services which are environmentally friendly (Priebe, 2010). Green Supply Chain Management: A Literature Review, Otago Management Graduate Review. Reverse Logistics (RL) is the complete reversal of the traditional or forward logistics (Beamon, 1999). 3.1. Consecutively, it is found that when it comes to green consumption, women are doing their part of responsibility when making purchases (i.e.) (Srivastava, 2007) stated that collection is the first stage in every recovery process. A surge in products and services claiming more or less legitimate claims to environmental friendliness was noted in the 1990s, when a significant proportion of consumer advertising campaigns in many countries contained messages related to the environment (Banerjee et al., 1995; Carlson et al., 1993) Today, however, observation suggests a decline in green claims for mainstream products. It states that each product or service should be design in such a way that it encourages environmental awareness. It can be very useful in saving money on a long term basis, but at the same time it may cost thousands of dollars to install the equipment. Large number of consumers have started buying organic and natural products. Beamon (1999) developed ISO14000 which was introduced as a result of the Rio Summit on the Environment in 1992. By consuming more of less environmentally harmful products and services, consumers can bring in positive changes and therefore lessen the impacts on Earth. No plagiarism, guaranteed! Another reason the company decided to go green was to help the, Introduction Hence, these studies point out to possible problems with regard to their measures of green management and therefore try to develop approaches which shall be useful to such problems. Furthermore, going green has generated intense controversy: some feel strongly that their individual contribution to society is worthless; while, others firmly advocate that becoming ecologically aware helps prevent possible changes in the atmosphere, resulting from global warming. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Another reason the company decided to go green was to help the Go-Green day is a day where we are allowed to dress up in green accessories. Green energy comes from natural sources such as sunlight, wind, and geothermal heat. In 1991, the first green design literature came to existence. Global warming is the increase of the Earth’s average temperature. (Admin, 2013), stated that deciding on whether being environmentally responsible or the level of spending is more will be crucial. The following assignment attempts to shed more light on the trend of environmentalism and the concept of “going green”. What changes to your life have you made to go green? As a result of this study, it showed that consumers do take into consideration the “environmental” factor when making purchases either for them or their business (Lahle Wolfe 2013), Likewise, it is quite obvious that cannot consume the same thing for a long period of time. Employees will have to be trained to deal with the new approach and different method of work. This therefore gave rise to the Green Supply Chain Management. Credibility: I have been going green for the past couple of years. 2.2. This implies the switch from the traditional way of production to producing green products which can lead to expensive products to the consumers. It is also stated that that “When you recycle, you are contributing to the sustained growth of the economy.”, In addition to the above, while using recyclable or organic products implies that toxic materials are removed from the production process hence it can be considered as an environmentally-friendly activity. However on the other hand, Reinhardt (1998) argued that, the question is not whether companies will be able to do it, but it was about the time factor, that is, when the companies will be able to implement such strategies and when they will begin to benefit from such investments. to. Republic day essay in hindi 2019. According to the empirical studies carried on in order to test the relationship between the firm`s performance and environmental concerns it was found that the results varied. They all ask…What are you doing to go green? If a firm is introducing a highly differentiated product, it is maximizing the stockholders returns and effectively using environmental strategy. CONTENT As electricity rates increase, Michiganders are being forced to dig deeper into their pockets to pay their electrical, water and gas bills. Go Green, Go Clean Different people have different definitions of going green. 4. 1. Environmental concerns are now becoming important to firms also since they have the opportunity to develop their green products demanded by consumers and therefore position their company on the market as a being a green company. It is to note that the mere truth while doing every simple thing impacting on the planet – good or bad, an individual has all the right to make choices, thus the later can control the impact generated. All this were done in the simple main aim to remain competitive in their respective industries (Srivastava, 2007). We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Fiksel (1996) argues that becoming eco-friendly towards products re-manufacturing had a chance to emerge in some firms. Hence the firm will be selling its product either at the price prevailing in the industry in order to earn higher profits than that of rival or adopting a price which is below the average price in the industry so as to gain in terms of market share. For example, Dasgupta et al. Hence marketing strategies along with government aids can help to build strong green marketing campaign and therefore helps to protect the environment in better and efficient way. check out our top free essays on go green to help you write your own essay. If, plastic. 15 Easy Ways Students Can Go Green Every day should be Earth Day. Essay / Go Green; Go Green Green Energy Paragraph. This proved its importance with the work of Roy and Whelan (1992). He also argued that the social responsibilities of businessmen also known as the obligations of firms must follow the policies which will be beneficial to the society as a whole. This is likely to be a successful venture because according to (Wiser 1998) consumers are willing to pay for green products. dance critical thinking allegory of the cave poverty academic integrity abortions obesity importance of family mother text analysis university of florida short essay illegal immigration determination freedom. YnNi Teg launch their community share offer and Go Green to help protect tropical forest the size of Wales. Acting 7 Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Going green is a way of making changes in the lifestyle of some organizations as well as the society also. This will therefore help the organization to stay focused to its mission and vision. , Nottingham, Nottinghamshire, NG5 7PJ and Austin ( 1985: 61 did... 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